New Website Release
ADCO Launches New E-Commerce Website and Brand Refresh
ADCO Industries, a global product development and manufacturing company (www.adcoindustries.com), announced today that it has officially launched a new website and corporate identity. According to Ray Davis, ADCO President and founder, the new website and brand refresh are more closely aligned with the company’s strategic vision for growth and expansion over the next decade, and beyond.
“We have stayed in business for over 30 years by listening to our customers and building one-on-one relationships," Ray commented. “We are an old-fashioned company with core values, but we also recognize the importance of constantly innovating and adapting to new ways of doing business and technology. We recognize that millions of consumers have seen or used our products over the years, but just weren't aware of the company behind them -- and that is going to change!"
The new ADCO website offers a clean, modern design, easy-to-navigate functionality, and a content-rich site experience. The e-commerce function enables customers to quickly and easily order ADCO products from a broad range of categories, including Home & Office, Safety Knives, Sit Down Shopping Carts, Shelving & Dollies, and Retail Fasteners.
A special “Ray’s Pick” section on the front page of the site showcases new ADCO product introductions, personal comments from Ray on the design and development, and video links showcasing product features. Product pages offer photos, videos, tech specs, shipping, and pricing info, as well as the full shopping cart features online customers have come to expect, Ray commented. History and Media sections provide a glimpse into ADCO the company not previously available. Additional sections and interactive features are planned for Phase II development, to ensure the new website continues to provide a fresh, versatile site experience.
“This world-class website does not in any way replace the direct, responsive customer service that we have been known for throughout the industry for over three decades, “Ray said. “But our goal in launching this new website is to provide one more access point and online resource for companies and individuals to learn more about our product solutions and how we can help them in their every-day life and work experience.”
ADCO has a vast network of distributors in the US and around the world, representing more than 125 countries. These channels will continue to handle large orders and provide quality custom solutions in their respective regions, according to Ray. The Contact page of the new website offers a detailed world map with color-coded distributor territories and direct contact information.
The new ADCO website will also provide social media integration and direct links to ADCO’s Facebook, Twitter, and YouTube pages, where company and product updates will appear on a regular basis.
“We are very proud of the new website – and we hope it provides a useful, informative portal for our customers to get to know ADCO and our products just a little better!”